During my time at Maeden, I worked as an all-around brand creative on a small, hands-on team, collaborating directly with the brand director and founder/creative director.

My role spanned across every layer of the brand—from managing packaging production and coordinating global shipments to retailers such as La Garçonne (NYC), Harvey Nichols (London), and Galeries Lafayette (Paris/Japan), to crafting website and PR copy that shaped the brand’s voice.

I partnered closely with suppliers to develop new packaging, supported day-to-day operational needs, and led the design and execution of brand events, such as Maeden’s showcase at Vogue’s Fall Brand Exhibition in Amsterdam.

This hybrid role allowed me to blend design, strategy, and production to help elevate the brand at every touchpoint.