I worked as a designer on Jumeirah’s prestigious coffee table book, created through the Amsterdam-based agency Soursop. Initially conceived in late 2024 as a bespoke gift to His Royal Highness, the King of the UAE—celebrating the full portfolio of Jumeirah properties—the project later expanded into PR and in-room editions.

My role focused on design, print layout, and occasional art direction, shaping the visual narrative across multiple editions. I collaborated closely with copywriters, editorial and content leads, art directors, and account managers to bring this publication to life. The team honored the cultural richness, architectural beauty, and hospitality ethos at the heart of the brand, contributing to a project that now lives both as a royal gift and as a touchpoint across Jumeirah’s global portfolio.