I lead the design for Jumeirah’s Codes of the House Playbook, developed through the Amsterdam-based agency Sourop, where I oversaw the full layout and print design.

The project began in Spring 2025 with the development of a core playbook covering day-to-day service standards—from guest check-in procedures to food presentation—and expanded in Summer and Fall 2025 with a second volume dedicated to holiday experiences, including Christmas, Ramadan, Eid and much more.

Working closely with a team of art directors, copywriters, editorial leads, and account managers, I helped bring this extensive, multi-phase project to life with clarity, structure, and elevated visual storytelling.